why ?

I just copied this as my comment on http://retinart.net and I thought that the discussion was really interesting and might could give an answer to any designers about how to ask why to your clients.

That one simple question “Why?” is really amusing : ) I think the most point is always setup in the front, once they (the clients) trust you as professional in this thing, believe to what we (the designer) suggest for, and for the rest they will try to hear of what our comment. But the good situation will end up after you did something wrong. So I think the matter is about “the trust itself”, good for you to keep maintaining that trust-worthy things. We ask”why” since we want to know what’s in their mind, that’s true, and this “why” is going to be wrong if your argument only about to settle win your opinion on your client. Gotta know this, just put your position as the clients, so it’s your money, it’s your project, become a designer also gotta has an empathy.
Sometime in my life as a designer, clients also asked me “why?” and I was really happy to know that my client cared about the design, that I created over the night and days, and I explained, tell them why this should be.
Back to the reason of “why?” if it’s reasonal or logic, even pink on yellow case, just do it, don’t take it too much to your inner sense of art since the sense of art itself are different for each human.
Instead of “ridiculous reason”, then you gotta do something, again that you’ve got to gather-up that trust matter, is there anyone right there beside you and the client, if yes, then better for you to convince that other ones “quickly” to be on your side, push it as “what yours is the right one”, and if the ones are typical of “yes man being” then skip them (the yes man being is the lowest class human ever publised by Gods), the last “finishing-move” is “push back the ball” to them, said that you’ve already warned them, that it is not right, if bad things happened later after this commercial published it would be not your fault. If it happened, that’s bad, there’s conflict in the meeting room between both of you, mark it and be sure you are the right one, so the next chat with your clients will be set in their private conference room. Live the Creative!

posted by
John Gunawan W
www.dimensiplus.com
Excellent Taste

www.creativeclan.net
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