Olivier Altmann - Wonderbra
There are so many advertisements that we have seen everyday, most are TV commercial (TVC) and prints. Producing an ad need an enormous mount of money from thousand till million dollar.
The main purpose of the brand owner to launch an ad, spent large amount of money, must be to increase sales and gaining big profit, nothing else. But how come, if the ad proven failed, it can’t attract people, consumer won’t notice, they think the ad was cheap, there was no good impact, sales not increase even decrease. The boss would gone berserk, the company had a fatal loss.
So.. what kind of ad that would give a positive impact, create a brand image, gain customer’s curiousity?
The conditions for good and successful advertisement :
- It sells
- Persuasive
- Unique
- Relevant
- Simple
- Entertain
That sixth conditions above are the very important elements that should be content in any each advertisement. Every creative director got their own taste, but that sixth elements are definitely a must have.
Written by M. Ismail, posted and translated by www.creativeclan.net
Fits Naturally - Wonderbra
While regarding to Djatmiko Soetarjo, there was none advertisement that has factor of integrity which is blown-up as selling point of the product. Djatniko said that the creator or ads conceptor tried to blur the integrity as a message of the product, intentionally. Nobody know the reason why? Maybe that’s ads, it’s all about fake, the sixth elements above are only the artistic way to cover up the truth.. Is it true?
Written by Djatmiko Soetarjo
posted by
John Gunawan W
www.dimensiplus.com
Graphic Design Singapore, Jakarta
Excellent Taste
www.creativeclan.net
creative for creative
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